The “Western face”

Enhancing  beauty whilst staying true to character

I love faces and the many fascinating and beautiful features of different parts of the world.


Of particular interest to me is the desire to look more Western for Asian countries; specifically China, Korea and Japan


Over the past few years the world has gone crazy  for “golden ratio of Phi” with a globalised standard of beauty that has spread significantly through these specific Asian countries. The Chinese, Japanese and Korean population, whilst having distinctive looks within the individual nations (e.g. a more Mongolian look in Northern China) appear to desire a more Westernised look overall.


In many cases, the golden ratio has been stretched to the extreme. In Japan you often see the “doll face”. Whilst perfect in proportion it can lack the substance. A standardised beauty like this can mean that it is difficult to differentiate individual beauty – much like the “Kardashian effect.”


Most female beauty icons across the world tend to share a common component. As well as youthful glow (inner and outer) it is the oval shaped face.


Therefore, what may be altered, whilst maintaining individual character, is facial shape and projection.


Volume and face shape is dictated by the bones/skull beneath.

The Asian skull lends itself to:

  • A flatter forehead
  • A depressed nasal bridge
  • High, broad cheek bones
  • A flatter mid face
  • A wider jaw
  • A chin that is set back


To address this, and to sculpt an appropriate, somewhat more delicate aesthetic, filler and botox comes into its own.


Structurally, with the use of filler, we may produce a delicately curved forehead and subtle projection of the nasal bridge and mid face. We are also able to project, lengthen and shape the chin. For the finer details, we can soften under eye shadows and balance the lips if indicated.


With the correct use of Botox, the masseter muscle may be injected, slimming the angle of the jaw. It can also be used to lift and open the eyes if appropriate.


This comes together as a feminising of the female face, by sculpting an oval shape. As always this must be done within the parameters of an individual’s anatomy with any characterful features respectfully maintained.


Beauty is difficult to define. Technically it is the quality of being pleasing to look at, but it is difficult to really put a measure on it. With non-surgical aesthetics we are able to transform to a better version of ourselves. Fresher skin, more symmetrical and balanced proportions; harmonious but natural.


In my opinion, there cannot be a generic, westernised aesthetic with so many individual and engaging features.


Being yourself is the most important element of beauty and respecting a patient’s ethnic and cultural background, their wishes and personal character, is paramount to helping their spirit shine through. Individual identity should always be maintained and parameters of beauty should not be dictated by society.